Thoroughly enjoying my cup of Starbucks VIA™ Ready Brew Columbia blend! My take on it? Starbucks VIA™ Ready Brew is an awesome addition to Starbucks' already wonderful offerings!

Note, it doesn't taste like any over the counter instant coffee. In each cup of Starbucks VIA™ Ready Brew, you get to enjoy the fresh aroma and the rich and exquisite taste of Starbucks brewed coffee at a price that is more affordable (than most cafe bevs) and at a time and place of your choice. Whether you're chillaxing at home or shaking off a busy day at the office, Starbucks VIA™ Ready Brew gives you great coffee any time and any where without the hassle of a coffee maker or press :)

Goodbye crowded cafes, hello Starbucks VIA™ Ready Brew!